The use of email has been a mainstay ever since the Internet began. The importance of email as a communication tool has only grown in the years since. After all, do you know anyone who doesn’t have an email address? And a business without an email is even less likely in this day and age.
Most of us have probably used Hotmail, Gmail, or Yahoo! for most of our lives, and they’ve become so part of the fabric of how we have come to perceive email that we feel connected with them. Perhaps even loyal.
This might mean when choosing an email provider for your business, you naturally think of them first. But as great as they might be for personal email, when it comes to email for your business, you may find they aren’t so primed to meet your needs. That’s why getting a proper business email is essential.
So, what is business email?
A business email is an email address that features your brand or company name. So, instead of having an address ending with @gmail.com or @yahoo.com, it will look like yourname@yoursite.com.
Why would I need business email?
If you’re in the starting stages of launching a business, setting up a business email might not be at the top of your priority list. But neglecting it would be a mistake.
The importance of email in business communication can’t be understated if the stats are to be believed: 62.86% of business professionals prefer to communicate by email and around 125 billion work emails are sent and received every day across the globe. Whether you’re messaging other business professionals, speaking with customers directly, or engaging in email marketing, email is bound to be an integral part of your business.
There’s also the issue of expectation. Think about it: would you be more likely to trust an email from businessname@gmail.com or name@businessname.com? A proper business email instantly communicates professionalism and credibility. Small business owners on Reddit also agree.
In response to a question about the importance of business email and how to convince a reluctant client to make the switch, mew5175_TheSecond said:
“Even for businesses with good reviews, as a customer I am hesitant to do business with someone who has business@gmail.com as their email.
Definitely worth the money to get @business.com”
User dee_lio thought that the client's reluctance communicates several things, including:
- “This person is doing this as a side gig, and not taking it seriously”
- “They're so cost sensitive that they're scrimping on basic email. They either cut too many corners, or they're going out of business.”
- “This is a scam.”
- “This person has no idea how to present themselves professionally.”
Bespoke business email addresses also make for easy branding, which is a key element of successfully building your online presence.
The advantages of business email vs generic email
Apart from conveying brand credibility and professionalism, the main advantage of business email is that it’s typically built into a platform created especially to meet businesses' email needs. This means you’ll find myriad features and benefits compared to generic email providers.
Whether you run a big corporation with many employees or are starting solo or with a small team, your needs and wants aren’t that different. And professional email clients usually meet user needs with features like:
Superior management
With generic email addresses, there’s a limit to how much you can optimize various functions to suit your needs. With business email, you’ll typically get a range of software options to help you manage mail more effectively, from incorporating calendar functionality to advanced filter options.
Easy scalability
Business email providers tend to allow for easy expansion, so you can create new email addresses as your business grows, or create alias addresses like info@, admin@, and more to make email management easier.
Advanced security
The importance of email security can’t be understated when data breaches are so commonplace. One of the main benefits of professional email is security. You’re not just dealing with your own data but also that of your customers or clients. With laws like GDPR putting more onus on security, it’s crucial to get peace of mind from your email provider.
Is their storage encrypted? Do they actively monitor new threats to ensure the correct measures are in place? You should look out for these things when you purchase your business email. Protecting your customers is protecting yourself.
The importance of email in business isn’t going away
Professional email usage is unlikely to change, especially in the short-term. We’ve seen chatbots and live support explode, but this almost never completely replaces email, and for good reason.
Email allows for a specific form of communication — one that has more weight than a chat. People store emails, keep them as records, and refer back to them when they need them. They’re not the modern-day telephone; they’re the modern-day filing cabinet. And this is something a business will always need.
If the above is true, then the way you handle this data immediately becomes vital for everyone. To ensure you’re handling email communcations responsibly and securely, bespoke business email might be the only thorough solution.
How to choose your business email
First of all, look for the features we’ve mentioned above. But these are general — you want to tailor your email provider to your business. You’ll need to carefully consider each advantage and disadvantage of email providers and whether they align with your specific needs.
First, consider your organization's size. Do you need multiple email addresses when you only get a handful of emails a week?
What about email storage? Do you need to pay for a lot, or can you scale up later? Many providers boast about offering 1TB of storage right off the bat, but with average email usage, it’s unlikely to be necessary. It’s estimated that individuals send and receive 126 business emails per day. Even if you never delete emails, it would take decades to fill. So why pay more for so much space you don’t need?
Another element to look for is signs the provider makes regular updates to address the latest threats. While this may not always be entirely transparent, seek out live chats, blogs detailing updates, and good reviews online. If other businesses are happy with a platform, then you probably can’t go too wrong.
Ultimately, the perfect email platform is one that can grow alongside you, starting off low-cost, only charging more when you actively need the upgraded service.
How to easily create a business email in 2024
Now that you know what you need from a professional email provider, it’s time to create your business email. Spacemail professional email is a solid choice for businesses of every size, meeting every need outlined in this blog post.
Created with security at the core, Spacemail offers safeguarded data storage, encrypted sending, password-protected emails, as well as Jellyfish — smart spam controls that adapt to your particular wants and needs.
Spacemail is also built into the Spaceship platform, making for easy integration with all the the web products you need to get online, whether you’re a tech novice or a more experienced user. Designed with simplicity in mind, Spacemail is intuitive and easy to set up, accessible anywhere at any time. With such ease of use, you can focus on growing your business rather than complicated configurations.
Professionalize your communications
Email is integral to communicating online, and it shows no signs of letting up, particularly in the business world. If you want an email platform that conveys professionalism, values security, and provides effortless management and scalability, get business email that means business with Spacemail today.
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